Trek are a leading global cycling brand, with headquarters in the USA. Every Trek bike is backed by their history of performance, durability and precision engineering. In 2015, Trek UK began working with us to provide a range of ‘best of breed’ ecommerce solutions to bike retailers, at competitive price points.

Trek originally came to BFI with an integration problem. They needed a way to integrate their in-house EPOS software with numerous external dealership websites – and their current solution wasn’t cutting it.

Slow, clunky, and difficult for dealers to use, they were looking for a streamlined and robust solution to meet their dealers’ needs. But one still visually customisable according to each dealer’s own unique brand and personality. Each dealer ultimately needed an individual ecommerce web presence. One aligned with their own brand, but with centralised integration to Trek’s product data, as well as that of third-party manufacturers.

After thoroughly researching the needs of Trek’s dealerships, we conceptualised and delivered a new ecommerce solution aimed specifically at bike dealers. The IRIS platform seamlessly integrates Trek’s own EPOS service with the most popular ecommerce packages. It provides constant bi-directional exchange of information about stock levels, pricing, orders, as well as automatic catalogue generation. This gives dealerships the control to manage their online retail businesses easily, reliably and without any headaches.

This framework underpins a network of dealership retail sites, all designed and delivered on a dealer-by-dealer basis. Each store front is unique, but they’re all driven by the same powerful functionality.

Since partnering with Trek in 2015, we’ve successfully built and launched over 30 individual dealership websites, and processed thousands of orders. The IRIS platform has improved the sales flow of many dealership websites, resulting in less hassle and more orders. Comprehensive omnidirectional dataflow ensures that all stock catalogues are up-to-date at all times. Our solution adds up to a robust solution for dealers, and a user friendly, visually rich and fully responsive retail experience for end-users.