Pure Leisure Group operates luxurious holiday parks in desirable locations within the UK, offering family holidays in Northamptonshire, Golfing and Leisure activities in Cambridgeshire and holiday breaks in the Yorkshire Dales and The Lake District. With continued growth and new park acquisitions Pure Leisure, trust us to manage and maintain their online presence, with a lasting relationship that’s so since early 2016.

Pure Leisure came to us with a simple request, to redevelop their existing web site, which wasn’t performing as well as the client wanted and to apply and improve upon branding guidelines.

The initial goals were to to increase conversions through a focused SEO strategy and to improve and consolidate the branding across the sites. BFI were asked to focus on the lifestyle aspect of the business, to assist customers seeking a UK holiday, to promote the sale of property stock and collect user information more efficiently.

We rebuilt and continue to maintain the customer-facing Pure Leisure website, bringing rich features and an enjoyable, engaging experience to the company’s expanding client base.

Initially working from designs supplied by a third-party agency, we sought to improve the layout and functionality from the start. Once a first set of designs were built and tested, we worked closely with the Pure Leisure marketing team to subtly change the design to better achieve their business objectives.

Our redesigns for all Pure Leisure websites are continuing, but analytics from optimisation to date shows a marked increase in user activity in the identified areas marked for improvement. Our relationship with the client is ongoing and we proud to be an integral part of their strategy.