In August 2013 Adventure Peaks, in collaboration with outdoor manufacturer Marmot, opened the Marmot Store in Ambleside. It became the first technical standalone brand store for the town and Marmot’s first partnership store in the UK.

Adventure Peaks had forged a significant relationship with Marmot in 2013 and was granted permission from the US Outdoor clothing giant to launch a flagship store in Ambleside, Cumbria.

Launching a new website in 2016, the company soon realised that the design and user experience was not doing the business any commercial favours. BFI was asked to design and develop a new ecommerce solution which would serve to be the Marmot UK store.

We rebuilt and continue to maintain a customer-facing website to bring rich features and an engaging, enjoyable shopping experience to Marmot’s expanding UK client base.

We closely followed Marmot’s brand guidelines to created a full-service ecommerce environment, which allows users create a product wishlist, leave reviews and to search and buy directly from the Marmot European warehouse via multi-site stock management.

Once an initial set of visuals for each step of the user journey was produced, we built and tested to a pixel perfect margin. We worked closely with the Adventure Peaks team to integrate the site with their ongoing commercial requirements for an extended period both prior to and following launch.