Interweave Healthcare is a wholesale healthcare textiles business serving NHS hospitals, clinics and contract laundries across the UK.

The company has grown strongly in the last 5 years, with the main drivers of this success being attributed to continuously improving customer service and widening routes to market, including becoming an authorised supplier on the NHS Supply Chain Portal.

BFI was engaged to enhance the client’s web presence and bring their products to a wider market. We were tasked with the development of an end user facing B2B and B2C website, targeted at the care sector.

Built on the WooCommerce platform, the website gives users the opportunity to buy direct from an extensive catalogue of products with direct alternative links to NHS Supply Chain.

We focussed on engagement and usability, with extensive automation and customer retargeting to boost conversions. Delivered from the ground up in 2018, we are happy to report that we have helped the client develop one of the top-performing websites on Google for this sector.